As most entrepreneurs know, starting a business isn’t all that glamorous. The reality is much scrappier — and it often starts with “ugly” reasons, according to serial entrepreneur Meredith Gernigin. Gernigin developed commercial properties in small towns, started and operated three ecommerce businesses, and crowdfunded a small town coffee shop — which she operated for … [Read more...]
Episode 43: Rural Marketing
Meredith Gernigin is an independent lead generation strategist focused on building small and mid-cap businesses into legacy assets. How? She creates demand with curated, done-for-you marketing tailored to each client’s geographical needs. Her goal? To make businesses worth selling (or passing down) by increasing project leads so they can book and charge more. In the … [Read more...]