A flawed, oversimplified narrative about rural America has taken hold. You’ve probably heard a version of it already: Rural America is poor. It’s white. It depends on factory jobs, agriculture and mining. It’s deteriorating. It needs to be saved. This depiction casts a long shadow over rural places that don’t fit the narrative, and it effectively prevents productive … [Read more...]
A common-sense approach to reinvigorating small-town America
As a small town revitalization expert, Deb Brown is filling vacant storefronts in small towns across America. Her recipe for success is simple: Involve locals, break the rules, talk about ideas, and no matter what, do not form another committee. “Kill the committees! What do you need a committee for? Kill them all. Just go do the work,” Brown told Ben Rowley on the Rural … [Read more...]
This rural hospital survival advice can help any rural business owner
It was the mid-90s and Michelle Rathman felt like she’d made it. She had successfully launched her own business, Impact! Communications, growing it from a small outfit (think: a card table in the kitchen) to a firm that represented hundreds of clients on national platforms like The Oprah Winfrey Show. Then, in 1996, a cancer diagnosis turned her world upside down. Rathman … [Read more...]
A minority, within a minority: A journey to becoming a Black business owner in rural America
TROTFITNESS, a boutique fitness studio in rural Pennsylvania, has made it against all odds. In a pandemic expected to permanently shutter hundreds of thousands of small businesses across the United States, TROTFITNESS remains open. In an industry that crushes 80 percent of fitness studios in their first year, TROTFITNESS counts nearly a decade of successful boot camps. And, … [Read more...]
Dairy farm finds way to thrive amidst tough market
Zero dollars. When they read the number on the check, their hearts sank. After a month of physically exhausting work, the owners of Duivenvoorden Farms received absolutely no money in return. That was thirteen years ago, when the northern California dairy farm participated in the “conventional market” – selling its milk to a co-op-owned creamery. “That’s a pretty … [Read more...]