Meredith Gernigin is an independent lead generation strategist focused on building small and mid-cap businesses into legacy assets.
How? She creates demand with curated, done-for-you marketing tailored to each client’s geographical needs. Her goal? To make businesses worth selling (or passing down) by increasing project leads so they can book and charge more.
In the last five years, she’s:
- Organized and Implemented multi-channel marketing campaigns that average a 20x return on investment for contractors in roofing and general construction.
- Worked with 8-figure equipment manufacturers to get new technology in the hands of rural business owners.
- And Built countless websites that have connected rural businesses with markets around the world.
Before turning to lead generation full time, she was a serial entrepreneur who:
- Bought, developed and sold commercial properties in small towns.
- Started + operated three eCommerce businesses.
- And successfully crowdfunded a small town’s first coffee shop (which she operated 5 years before selling to a big-city developer) – her success inspiring other entrepreneurs to build their own businesses in a sleepy post-industrial town outside of St Louis.
In this episode of the rural business show, Gernigin shares why she became an entrepreneur and the reasons for her success. We discuss the importance of marketing for rural businesses and the specific challenges they face to reach their target market. Gernigin gives examples of successful rural marketing campaigns both to a local market and branching out and selling to other regions. And Gernigin gives advice to new rural entrepreneurs when starting and marketing their businesses.